The World Wildlife Fund created a fake store to call out Singapore's ivory laws

The World Wildlife Fund (WWF), also know as the World Wide Fund for Nature, revealed on Tuesday that it is behind the fake online ivory shop Ivory Lane in Singapore. The wildlife charity set up the store, which received widespread international disapproval, in an effort to shed light on Singapore's local ivory laws. The legal framework set up by the government continues to facilitate the global trade of illicit ivories, something the WWF is attempting to alter. Related: Illegal ivory trade continues...

from Inhabitat - Green Design, Innovation, Architecture, Green Building

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